Hi, I'm Ranjani

I've worked across the different stages of the marketing funnel in organisations of different sizes. From writing content, to optimizing websites, from launching a product feature to repositioning a brand, I've got hands on experience communicating what the customer wants to know. 

    Having worked at startups and analytics companies, I know data is a marketer's best friends. Combined with qualitative research, data can be the one thing that can reshape strategy. Data has helped me get a 48% spike in reply rate in out-bound campaigns, and improved lead growth by 1.5x. To me, data isn't just a measure of impact, but also a means to stronger ideas. 

Outside of work, I enjoy writing, backpacking, and learning new skills. I've spent the last few years immersing myself in traditional art forms like Bharatnatyam and Kalari. I spend most of the money I make at restaurants or buying artisanal cheese. One day, I dream of perfecting the traditional hollandaise recipe.